South Side On Lamar . Dallas, Texas
Dallas' landmark urban community emerges from the famous Sears Roebuck & Co. Catalogue Merchandise Center built in 1913 to provide a magnificent visual example of the creativity that can be accomplished through the renovation of a historical, architecturally-significant landmark. Offering the most inviting high-rise residential lofts in the nation and unique commercial opportunities, South Side on Lamar blends the character and intrigue of the past with all the amenities for tomorrow's urban lifestyle.
On the outside, the 10-story brick building looks a lot like it did when it started out as the Sears, Roebuck, and Company’s catalog merchandise center almost 100 years ago. Inside, oversize concrete columns and exposed pipes can be found in most lofts. Hardwood floors date back to 1913 and are scarred from the passage of dollies. Stairwells are guarded by huge metal Saino Fire Doors with rusty handle fasteners that read “Patented January 24, 1911.” An area on the first floor now known as the Artists’ Quarters saw trains travel right through the building, loading and unloading cargo in spots now occupied by shops and galleries.
Matthews Southwest bought the building in 1997 and opened it three years later with more than 450 units. If a sort of 21st-century black renaissance were going to happen in Dallas, the setting couldn’t be more perfect.