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About Us

In September of 2013, Vine Street Ventures and Matthews Southwest joined forces to form a joint venture entity called Vine Street Matthews Development, Corp. (“VSM”) to focus primarily on the hospitality development business.  Together, they bring decades of experience in design, financing, construction and asset management of hotels throughout North America.


With over $3 billion of combined development projects completed to date, VSM strives to create projects of lasting resemblance. To achieve this, we are committed to delivering every project on time and on budget without sacrificing the core objectives set forth in the early stages of each project.


VSM’s uniqueness and attention to detail allow us to foresee challenges that lie ahead and address them early on in order to avoid future problems throughout the duration of the project.


We feel strongly that our reputation speaks for itself and because of this, one of VSM’s goals is to ensure that our clients are completely satisfied when the job is completed. 


Some of VSM’s more notable and recently completed projects include the $350m W Hotel in Hollywood, California and the award winning $325m Omni Dallas Convention Center Hotel in Dallas, Texas.


VSM’s collective knowledge in the hotel development business is once again at work with the recent announcement of a planned 755 room, W Hotel and Element Hotel currently under construction in the heart of downtown Philadelphia, PA.

Matthews Southwest, Inc.


Matthews Southwest, Inc. - (“MSW”) is a full-service real estate company headquartered in Lewisville, Texas with additional offices in Dallas, Texas; Calgary, Alberta; and Mississauga, Ontario. Since its establishment in 1988 by Jack Matthews, MSW developed in excess of 10 million square feet of hotel, office, industrial, retail, and residential projects in United States, Canada and Mexico.


From conception to completion, MSW brings together financial resources and an experienced management to form profitable partnerships focused on creating projects of lasting excellence. With strong emphasis on time management and cost controls, MSW provides investors the profitable return that initially attracts them. With a confident vision toward conservative and controlled expansion, a commitment to excellence and a corporate philosophy of minimizing risk and maximizing long-term profit, MSW positioned to continue its momentum of developing quality real estate properties.


Major projects completed by MSW including the following:  


  • OMNI Convention Center Hotel.  Dallas, TX - The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more. Omni Convention Center Hotel offers a luxurious, warm and sophisticated design, which reflects the essence of Dallas with a contemporary reflective glass exterior and native textures, showcasing richly appointed guest rooms, innovative guest amenities, art and other materials enriching the interior.  

    Owned by the City of Dallas, the hotel features 1,001 guest rooms, including 67 luxury suites and LEED Gold Certification standards, placing it on the forefront of environmental awareness and conservation in the city.  Connected via a sky bridge to the Dallas Convention Center, the Omni Dallas Hotel incorporates 110,000 square feet of meeting space is infused with the history and style of Dallas, that includes 80,000 square feet of flexible meeting and event space. Included among its 39 meeting rooms are the grand (33,500 sf) and junior (16,500 sf) ballrooms, that are named after area points of interest in the city and feature the work of local artists. The hotel will comfortably accommodate groups of more than 3,300 attendees at any given time. 

    Dining at the hotel consists of Bob's Steak & Chop House, the innovative farm-to-market 3-meal-a-day restaurant Texas Spice, the Owner's Box that's a state-of-the-art interactive sports bar and Omni's gourmet coffee shop, Morsel's. The hotel also includes a full-service signature Mokara Spa, urban rooftop terrace pool deck and a spacious fitness center with stunning views of downtown.

    Awards include: Corporate & Incentive Travel Magazine | 2013 Award of Excellence, Meetings & Conventions Magazine | 2013 Gold Key Award, Smart Meetings | 2013 Platinum Choice Award, MeetingsNet | 2013 Paragon Award, Associates Conventions & Facilities Magazine | 2013 Distinct Achievement Award.


  • The Bow.  Calgary, Canada The Bow is the most recognizable building in the Calgary skyline. It is at least for now, the tallest building outside of Toronto – not just western Canada. The Bow is as a 58 story 778 foot crescent shaped skyscraper. This project was proposed in 2006 by Encana, a leading oil and gas producer in Calgary.

    Construction started in the summer of 2007 and also in 2007, Encana sold the project to H & R REIT and signed a 25 year lease to occupy the entire building when it was complete housing nearly 3,200 employees. The Bow was completed in 2012 and cost over 1 billion dollars to build.  There are 6 below grade floors, 49 elevators, 6 escalators and 1,360 parking spaces in the project. 

    Stretching across two city blocks, The Bow is an enormous project holds the record for having the largest continuous foundation concrete pour in Canadian history. The Bow used 43,000 tons of structural steel and 83,000 m2 (900,000 ft2) of glass. The concrete pour took place over the course of three shifts, involved 500 people, and simultaneously required between 75 and 95 concrete trucks pouring continuously. Through careful building orientation, the tower is able to harness the power of the sun to heat and cool the structure. Its signature “bow” shape vastly reduces wind resistance, increases exposure to sunlight, and allows for more windows to be incorporated into its design.

    The Bow has received several awards of distinction, including the 2012 National Steel Design Award, being named one of Azure magazine's Top 10 Projects of 2012, named to Emporis' World's Most Spectacular Corporate Buildings, ranked in the top five of the Best Skycrapers in the World by Emporis in 2013, and being recognized as The Best Tall Building: Americas by The Council on Tall Buildings and Urban Habitat.


  • NYLO Hotel.  Dallas, TX - NYLO Dallas South Side Hotel is a historic renovation hospitality project. This boutique hotel was designed with a passion for art, music, and the environment. Contemporary design blends seamlessly with the building's historic character, creating a unique and inspirational hotel that is also eco-friendly. Designed to LEED Gold status, NYLO Dallas South Side (76-rooms) is one of the greenest hotels in the world.  With green design, exposed brick, concrete columns, chic loft-style accommodations, the Terrace Bistro(a full service restaurant), and the rooftop SODA Bar and pool overlooking Dallas' skyline, NYLO Dallas South Side redefines the standard for a new generation of lifestyle hotels. 

    NYLO Dallas South Side is located within close proximity to the Dallas Central Business District and the Dallas Convention Center. The hotel is convenient to a number of popular local attractions, including the Dallas Arts District, Fair Park, the Perot Museum, the Dallas Design District, American Airlines Center, the Dallas Market Center, and the Cotton Bowl. The bohemian South Lamar/Cedars neighborhood features several new and exciting restaurants and numerous music venues within walking distance. Dallas South Side offers free shuttle transportation within a three mile radius of the hotel and a number of seasonal vacation packages. 


  • South Side On Lamar.  Dallas, TX - A landmark conversion of the famous Sears Roebuck & Co. Catalogue Merchandise Center built in 1913 to 450 upscale residential units. Offering the most inviting high-rise residential lofts in the nation and unique commercial opportunities, South Side on Lamar blends the character and intrigue of the past with all the amenities for tomorrow's urban lifestyle.


  • Additional Past Projects. Maritz HQ/Fletcher’s Creek, Bell Mobility, Bell Canada, Tres Rancho/Sacramento, 1601 S. Lamar, Tribute Golf Course, South Side on Lamar, Alford Tract, The Beat, The Old American, The Tribute Community/ Phase 1, and NYLO Dallas at South Side, Gilley's, Computer City Irving, Office Max Dallas, 88 McNabb Street, Waters Edge & Fountain Park, I-20 & Carrier, The Point at Waters Ridge, Preston Ridge Place, 6745 Century Ave., and 131 McNabb Street.


For further information regarding MSW, please visit their website at

Vine Street Ventures, Inc.


Vine Street Ventures, Inc. (“VSV”) is a national real estate and development services firm, founded and wholly owned by Jeff Cohen that specializes in the development of hotels and hotel-centered, mixed-use projects in upscale urban markets. VSV and/or its principals and affiliates have been involved with more than one billion dollars of hotel and other real estate transactions.


VSV develops projects with institutional partners and is intentionally positioned as a “lower volume, higher margin” development services firm in which flexibility, speed and brand alignment are among its core competencies. With over $3 billion of development projects completed by its principals to date, VSM strives to create iconic projects of lasting importance to their respective markets.

Major projects completed by MSW including the following:  


  • W Victory Hotel & Residence.  Dallas, TX - W Dallas Victory Hotel & Residences was built in the heart of the city, calling the 72-acre upscale master-planned district of Victory Park its home. The district’s initial development was led by two distinct structures–American Airlines Center being one and W Dallas Victory Hotel & Residences the other.  The property, which Gatehouse Capital Corporation developed (and principal members of VSV participated), opened its doors in 2006 to reveal 252 guestrooms and 146 condominiums offering sweeping views of downtown Dallas.

    The property was the first W Hotel in Texas, and the first W in the United States to combine both guestrooms and suites with residences–the property features a north tower with 61 luxury residences and a south tower housing an additional 83 residences, a 5,000 square foot Bliss Spa, a 15,000 square foot outdoor pool and fitness center as well as notable dining and nightlife.

    The W Victory was named the “Best Mixed-use Project” by Hospitality Design Magazine.  It also received the Honor Award, Large Project Category, 2007 from AIA Dallas and the Hospitality Design Award in 2007 by Hospitality Design.


  • W Hollywood Hotel & Residences.  Hollywood, CA - The W Hollywood Hotel and Residences is located on one of the most iconic intersections in the world, Hollywood and Vine.  The $350 million project is noted as one of the largest public-private partnerships in California’s history.

    The W Hollywood Hotel & Residences features 305 hotel rooms and 143 residences–most of which offer stunning views of the glittering Hollywood Hills.  It is contemporarily designed and houses the 6,000 square foot Dauphine Restaurant, a 4,500 square foot Bliss Spa, 20,000 square feet of neighborhood oriented retail, a 10,000 square foot rooftop pool and nightclub.

    The project is an example of mixed-use transit oriented development as it sits proximate to the Los Angeles Metro Red Line Station and carries a LEED Silver Certification.

    A list of the awards this project has won is as follows:

    • Los Angeles Business Council Architecture awards “Green Building” 2008

    • Green Building Award, Un-built, 2008 – Global Green USA Millennium Awards

    • Los Angeles Business Journal Commercial Real Estate awards “Outstanding project” 2009

    • Hotel World network Hospitality Awards “Best local promotion” 2010

    • Building Team of The Year, 2010 – Designstudio LTD, The American Institute of Architects, Los  Angeles Chapter

    • Green Building Environmental Leadership Award 2010 – Global Green USA Millennium Awards

    • Los Angeles Business Council Architecture Awards “Best multi-family development” 2010

    • Los Angeles Business Journal Commercial Real Estate awards “Most creative hospitality developer” 2010

    • Starwood Hotels and resorts “New Build luxury Hotel of the Year” 2010

    • Hotel Design “Lifestyle Hotel of the Year” 2011


For further information regarding VSV, please visit their website at

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